B A C K B O N E . O N E

Google Analytics

We use Google Analytics on our website. This is a web analytics service provided byGoogle Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 (hereinafter:Google).

Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that it will follow the EU’s data protection regulations whenprocessing data in the United States.

The Google Analytics service is used to analyze how our website is used. The legalbasis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis,optimization, and economic operation of our site.

Usage and user-related information, such as IP address, place, time, or frequency ofyour visits to our website will be transmitted to a Google server in the United Statesand stored there. However, we use Google Analytics with the so-called anonymizationfunction, whereby Google truncates the IP address within the EU or the EEA before itis transmitted to the US.

The data collected in this way is in turn used by Google to provide us with anevaluation of visits to our website and what visitors do once there. This data can alsobe used to provide other services related to the use of our website and of the internetin general.

Google states that it will not connect your IP address to other data. In addition,Google provides further information with regard to its data protection practices at
https://www.google.com/intl/de/policies/privacy/partners,
including options you can exercise to prevent such use of your data.
In addition, Google offers an opt-out add-on at
https://tools.google.com/dlpage/gaoptout?hl=en
in addition with further information. This add-on can be installed on the most popularbrowsers and offers you further control over the data that Google collects when youvisit our website. The add-on informs Google Analytics‘ JavaScript (ga.js) that noinformation about the website visit should be transmitted to Google Analytics.However, this does not prevent information from being transmitted to us or to otherweb analytics services we may use as detailed herein.